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As Seen in the News

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In Beyoncé-inspired leotard, Jordan Chiles aims to show she’s ‘that girl’

May 30, 2024

As Beyoncé traveled the globe last year, Jordan Chiles followed along, usually from afar but once from the crowd, totally intrigued. Chiles, a devoted fan, also loves fashion — to the point that her dogs are named Chanel and Versace — so naturally, Beyoncé’s costumes grabbed her attention. The outfits were bold and adventurous, unafraid to be different.

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Chiles channels Beyoncé and Pucci. Biles evokes Chanel. In gymnastics, leotards bridge fashion and sport

june 1, 2024

FORT WORTH, Texas — As Jordan Chiles stood at the end of the vault runway, the lights of Dickies Arena reflected off the 4,400 Swarovski crystals on her leotard, creating sparkles reminiscent of the Eiffel Tower twinkling against the dark backdrop of a Parisian night sky.

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Gymnast Jordan Chiles Channels Beyoncé in Glittering Leotard

june 1, 2024

There's no way around it — Jordan Chiles is that girl.

 

The American Olympic gymnast stepped out onto the mat on Friday night for the first day of the 2024 U.S. Gymnastics Championships and dazzled in a custom-made leotard that was inspired by Queen Bey herself.

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Jordan Chiles Channeled Beyoncé During A Gymnastics Competition This Weekend: All About Her Stylish Leotards

june 5, 2024

During a recent gymnastics competition, Jordan Chiles proved she's "***Flawless."

 

On May 31, the Olympic silver medalist donned a custom leotard inspired by a Beyoncé look during the 2024 Xfinity U.S. Gymnastic Championships.

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Get a first look at Team USA’s gymnastics leotards before the Olympics: EXCLUSIVE

July 10, 2024

The U.S. Olympic women's gymnastics team is ready to sparkle in Paris by wearing leotards featuring thousands of crystals in homage to the City of Light.

 

The patriotic uniforms that will be worn by Simone Biles, Jordan Chiles, Suni Lee, Jade Carey and Hezly Rivera were unveiled exclusively on TODAY on July 10 as excitement for the Games continues to build.

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Why Olympic Gymnasts Are Inspired by Designers and the Met Gala

May 30, 2024

As Simone Biles, Suni Lee and Jordan Chiles compete at this weekend’s national championships, they will be sprinting, vaulting, twisting and landing in GK Elite leotards.

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Simone Biles Is Already Rich, but She’s About to Get Even Richer After the 2024 Paris Olympics

june 3, 2024

Simone Biles is the most decorated gymnast literally of all time, which means she has a sh*t ton of gold medals under her belt. But with all those gold medals must come unimaginable levels of wealth, amirite or amirite? Since leaping into our hearts at the 2016 Rio Olympic Games, Simone has been booked and busy getting that coin and, no surprise

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Beyonce Inspired Jordan Chiles’ Xfinity Gymnastics Championships Routine, But That’s Not Where Her Bey-Hive Obsession Ends

june 1, 2024

Beyonce has dipped her toes in much more than just music and gymnastics seems to be a domain her influence reigns supreme in as well. In the world of gymnastics, routines are often crafted with precision and passion.

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The U.S. Gymnasts Have Already Set an Olympic Record: For Crystals

july 10, 2024

In Paris, Simone Biles and Co. will be wearing leotards decorated with more than 10,000 crystals.

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GK Elite to release replica leotards of Team USA gymnasts

july 10, 2024

It won’t be new that young gymnasts can dress like their Olympics idols, but the Paris Games will mark the first time they can do it while watching the Americans go for gold.

 

As part of its sponsorship of USA Gymnastics, GK Elite is producing replicas of the Americans’ competition leotards and selling them at Dick’s Sporting Goods before the Games start on July 26.

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2 Years and 10,000 Swarovski Crystals: Inside the Making of This Year’s Olympic Leotards

July 10, 2024

Designing an Olympics leotard is similar to the craftsmanship behind a haute couture piece: There are mood boards, hand appliqués, and lots of trial and error. The biggest difference?Runway looks don’t also need to allow the wearer to tumble, twist, and fling their bodies high into the air off a spring vault. “There’s a real couture element to this,” says GK Elite lead designer Jeanne Diaz, who worked on the leotards for this year’s Paris Games. “But ultimately it is a performance garment.”

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What Goes Into Team USA’s Olympic Gymnastics Uniforms? Over 10,000 Crystals—per Leotard

July 10, 2024

Later this month, Team USA will be heading to the 2024 Olympics in Paris. Notably, the US Olympic gymnastics team will include five leading athletes: Simon Biles, Suni Lee, Jordan Chiles, Jade Carey, and Hezly Rivera—all of whom will compete wearing custom leotard designs by GK Elite, the sportswear company that has been manufacturing Team USA’s uniforms since 2000. “We’ve really come to know exactly what the athletes like,” says Jeanne Diaz, GK Elite’s design director.

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Inside the creation of the U.S. gymnasts’ Paris Olympics leotards

July 10, 2024

Featuring thousands of crystals and costing about $3,000 apiece, the uniforms are bold statements on a runway that athletes hope ends in gold.

 

READING, Pa. — It starts as a piece of fabric in a busy Pennsylvania factory, and by the time it travels to Paris inside a gymnast’s suitcase, its value tops the cost of many wedding dresses.

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Team USA's Olympic Gymnastics Leotards Will Feature Over 47,000 Swarovski Crystals

July 10, 2024

Get ready for floor routines that sparkle like disco balls. Today, sportswear company GK Elite and USA Gymnastics revealed the leotards and apparel that gymnasts will wear on-mat at the 2024 Olympic Games in Paris—and they're not your average spandex suits. Team USA, led by Simone Biles, will take the stage (er, mat) covered in crystals.

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Team USA Gymnastics Olympic Uniforms by GK Elite Debut

July 10, 2024

The 2024 Paris Olympic uniforms for Team USA Gymnastics have been revealed. Sportswear company GK Elite has designed eight unique leotard options featuring crystal embellishments, all of which bear the red, white and blue color scheme of the American flag.

 

See all of the options here, modeled by Simone Biles, Suni Lee, Jade Carey, Hezly Rivera, Jordan Chiles and more on the roster.

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Meet GK Elite, A Little Gymnastics Apparel Brand Ready To Score Big At The Paris Olympics

July 10, 2024

A roster of global mega-brands are about to enter the Paris Summer Olympic stadium. Athletes will sport fashion from Louis Vuitton, Berlutti, Nike, Ralph Lauren, Asics, The North Face, Left on Friday, Ben Sherman, Le Coq Sportif, Skims, J. Lindeberg, Lululemon, Criuma, among others.

 

 

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